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LUIZ ALBERTO VEIGA

CHIEF DESIGN OFFICER

What do you do at Aquam?

At Aquam, I lead the team that shapes the design and details of our electric vehicles. We work diligently to make sure that every vehicle not only meets but exceeds our benchmarks throughout its development.

By closely collaborating with R&D and other teams, we ensure that our vehicles remain cutting-edge throughout their life cycle.

Additionally, my team has the role to curate and share comprehensive vehicle data across our digital platforms, showrooms, and with our financial associates, ensuring transparency and clarity for our customers and partners.

What is the best part of your job?

The highlight of my job is undoubtedly seeing a new vehicle transition from an idea to reality. Every stage, from its inception in the development phase to its debut on the roads, is an adventure. The unpredictability of each day, with its novel concepts and challenges, ensures monotony is a stranger to my role. And of course, having a capable team by my side adds to the efficiency of our operations. Their dedication makes every challenge rewarding.

What are the trends that currently shape your area of work?

In this area, our focus remains on the adoption and integration of cutting-edge technology. This isn't just about implementing the latest features but also about refining and advancing the functionalities that make our vehicles stand out. At the same time, sustainability is embedded in our design and decision-making processes. With the electric vehicle sector becoming increasingly crowded, it's vital for us to constantly reassess and innovate to stay ahead of the curve and offer something truly distinctive. 

What is your favorite invention? 

My favorite invention has to be electrification, particularly as it pertains to transportation and the broader energy landscape. It's fascinating how the simple concept of harnessing electrons has utterly transformed our world. Electrification, especially in the context of vehicles, has not only opened the doors to cleaner, more sustainable transport but also has sparked a reimagining of vehicular design, performance, and integration with broader ecosystems. We're witnessing vehicles that can communicate with each other, homes that synchronize with cars, and grids that can both take and give back power from electric vehicles. Electrification has played a pivotal role in our transition towards a more sustainable future, reducing our carbon footprint and decreasing our reliance on fossil fuels. 

Tell us about an aspect of your area of work that you think people don't know very much about.

One lesser-known facet of the electric vehicle industry is the intricate relationship of energy management and thermal dynamics within the vehicle. It's not just about charging a battery and driving; it's about how the vehicle efficiently distributes, conserves, and dissipates energy. For example, while cruising at high speeds, we have to ensure that the battery doesn't overheat. Or, during cold winters, we ensure it doesn't get too cold to function efficiently. It's a fine balance, much like the homeostasis in the human body, ensuring every component is at its optimal working condition. This subtle detail often goes unnoticed, but it's crucial for the seamless performance and longevity of the vehicle. It's one of those sophisticated back-end operations that, if done right, remains invisible to the user but makes all the difference.

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